Business Profile

Business Profile contains the basic facts your voice agent can use when speaking with callers. Keep this information accurate, concise, and safe to share publicly.

Available fields

• Business name and industry establish who the caller reached.
• Website, phone, and email provide approved contact information.
• Business description explains what the business does.
• Service areas identify the locations you serve.
• Business hours communicate when the team is generally available.
• Timezone anchors the hours and scheduling language.

Writing effective business facts

Use plain language a caller can understand. Avoid internal notes, employee-only procedures, credentials, account numbers, or private customer information.

For the business description, lead with what you do and who you help. Put detailed service answers in Knowledge and conversation rules in Voice & Behavior.

Avoid overlap between fields

• Put stable identity and availability facts here.
• Put one approved answer per common question in Knowledge.
• Put conversational priorities in reception instructions.
• Put decisions and actions in Call Handling.

If the same fact appears in multiple sections, update or remove the duplicate so callers do not receive conflicting versions.

Review high-impact details

Pay special attention to timezone, hours, service areas, and the public callback number. A correct answer with the wrong timezone or coverage area is still harmful. Use explicit days and times, spell ambiguous abbreviations out, and describe service areas using names callers recognize.

Saving changes

Review the full section before selecting Save changes. Saved profile information becomes available to new caller experiences after the update is accepted. It does not by itself enable qualification, booking, handoff, or message taking.

After a meaningful edit, start a new test conversation and ask a direct question about the changed fact.